5 things every health coach needs on their website
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Where are my health coaches at?! This post is for you!
Let’s be honest, designing a website for your own business is hard. Trust me, it took me many late nights to design the WSS site! Perfectionism is killer sometimes, y’all.
If you’re in the process of designing your site for your health coaching biz, use this as a guide to get started on things you MUST include.
And if you already have a website, it may be time for an audit if it’s not bringing you the quality leads on a consistent basis.
Either way, checking off these 5 things on your website is a great start!
1 | A brand bio/tagline
I feel like I preach about this all the time but that’s because it’s so important! Outlining who you are + what you do + who you serve is website strategy 101.
Get this, you have less than 5 seconds to make your first impression with your website. And ideally, after that 5 seconds, your website visitors already have a pretty good idea if you’re able to help solve their problem.
And the way you do that is by listing a brand bio/tagline near the top of your homepage where it’s hard to miss.
If they’re visiting your website, they probably have a good idea that you’re some kind of health coach? But what kind of health coach?
Do you help women clear their skin through nutrition? Do you teach new moms how to stay healthy and sane during their first few months of mommyhood? Do you work with those struggling with auto-immune disorders? Maybe you coach young teens who want to excel at sports and need to learn proper nutrition?
See, the options are endless. And people on the internet aren’t mind readers...you need to clearly state what you do and who you serve.
So if you have a brand bio/tagline, great! Just make sure it’s somewhere cearly visible “above the fold” on your home page. The “fold” is the point on your page where people would have to scroll down to see the rest of the page. Ideally, your brand bio/tagline is above that point so it’s right there when people land on your site.
And if you don’t have one yet, it’s easy to write one! It doesn’t have to be fancy.
A good starting formula is who you are + what you do+ who you serve.
I’ve listed some examples below of other health coaches that have done this really well!
See? There are many different ways to display your brand bio/tagline...feel free to get creative or do something simple. Both can work really well.
Just remember the ultimate goal...tell your people who you are and how you can help them without them having to go searching for it.
2 | Blog
I know I know, you’re probably rolling your eyes at me for being one more person to say you need a blog.
But it’s true. Creating valuable content is that you post consistently on your site is so so important for a few reasons...
1. It establishes your credibility- by sharing your knowledge about a specific topic, you’re proving to people you actually know what you’re talking about and you’re worthy of their hard-earned cash
2. It creates trust- consistently showing up through your blog allows people to really get to know you. And people only invest in those they know and trust.
3. It’s good for SEO- if you’re creating high-value content for a specific niche on a consistent basis, Google will notice and reward you by placing you higher in search results. The almighty Google likes to see websites that stay relevant and up-to-date, and having a blog is a great way to do that.
And if you’re not into writing, that’s okay! What about starting a Youtube channel or podcast? There are super cheap transcription services out that that can transcribe your videos that you can then share on your blog along with the video.
The point is to somehow share quality content that your audience can’t wait to consume...so get creative and have fun with it!
3 | Calls to Action (CTA)
If having a brand bio/tagline on your home page is website strategy 101, having clear CTAs is website strategy 102.
The key to coming up with good CTAs is to think about your overarching website goal(s)...what are the one (maybe two) things you want people to accomplish on your site? Read your blog? Book a consult call with you? Sign up for your email list? Buy a product/service? Subscribe to your Youtube channel?
Once you know how your website needs to serve you, it’s easy to come up with CTAs.
Here’s your rule of thumb...every page needs to have at least 1 CTA that leads them to accomplishing your main website goal. And you absolutely can (and should!)have multiple CTAs on one page that lead to the same thing.
Don’t be afraid of annoying people with the same CTAs...people usually need to read something multiple times before they decide to take action.
But if you’re not telling them what they need to do on your site, they’re not going to do it. Simple as that.
4 | Social Proof
What do I mean by social proof? Think testimonials from past clients, logo stripe with publications you’ve been featured it, brands you’ve worked with etc…
Again, people want to know they can trust you! Don’t miss the opportunity of cultivating major trust in you and your brand by missing this important step.
And what if you’re brand new to business and don’t have any testimonials yet? Find a couple friends and offer your services at a very discounted rate or for free in exchange for a testimonial. It’s a win-win for both of you!
And reach out to other brands and blogs who share similar content as yours. It’s a great way to grow your reach and showcase your expertise.
5 | Opt-in to your email list
Email marketing...some love it and some hate it.
But wherever you fall on the spectrum, having an engaged email list is a gold mine for your bank account.
And the first step to cultivating an engaged email list of potential buyers is getting them to sign up.
But you’ve probably seen it a million times before on other websites you’ve visited, “Sign up for my newsletter for updates!” And how many times did you hand over your precious email address? I would venture to say none.
But have you ever signed up with the promise of receiving some kind of free guide, checklist, email course, or workbook?
I know I have! Some have been great and others, well, not so much.
Please understand that you have to give people a reason to allow you into their inboxes, and signing up for your newsletter isn’t it. You need to create some kind of amazing freebie that offers tons of value to entice them to opt in.
If you don’t know where to start with this, my favorite graphic design tool, Canva, will become your new best friend. It’s an amazing platform where you can create pdfs and graphics that you can deliver as opt-in gifts.
And if you want to make them interactive (ie put in text boxes or hyperlinks), just use PDF Escape to add that functionality.
Once you’ve made your opt-in gift, place it on every major page of your website. A great place is in the footer so it’s literally on every page.
A good example is Elizabeth Rider’s website...she has an opt-in gift in the middle of her home page and in her footer…
The magic trick is to create something your audience really loves, and have multiple different ones to try and catch everyone who might be interested in your services.
And then once you have them on your list, you can nurture your subscribers with other helpful content to prime them for a sale.
This goes back to the point I made above...it usually takes multiple touch points with someone before they’re ready to take action.
And having them on your email list is an intimate and effective way to cultivate those touch points.
Okay that’s it! Did you have all of them on your website? Tell me in the comments below!