Why you need a website (even if you have a killer Instagram account)
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Okay friends, time to get real for a second…
I know some of you probably read the title of this post and rolled your eyes because your killer Instagram account is working just fine for your business...am I right?
And I get it...if something ain’t broke, don’t waste time trying to fix it.
Your IG account may be working beautifully for you right now so why would you want to waste time and energy in creating a website?
Well I’m here to tell you that while you may not be wrong, there’s still plenty of good reasons why a solid website will help bring your business to the next level.
I 100% think social media has its important place in your business strategy...it’s why one of my main marketing strategies is Instagram (come hang out with me!)
But here’s where I think a lot of business owners get it wrong…
They treat their Instagram account as the main hub of their business and their website is a secondary afterthought.
But I would challenge you to think differently and flip the script...hang with me here…
Your website needs to be the main digital hub of your business and your social media is there to connect with your people and lead them to your website.
Think of your website as your business’s online home base, and your social media accounts are the different roads that lead there. Make sense?
If you design it right, your site will have something of value to every single person who lands on it from one of your social media accounts.
It will outline your services for those who are already all-in and ready to work with you. It will have a blog for those who need a little more time to build that trust with your brand. It will have an amazing opt-in so people can get some super valuable resources while you get the ticket to their inboxes. And it will have answers to their most common and important questions without them ever having to reach out and ask.
See? Something for everyone!
So have I convinced you yet?
If not, that’s okay. I’m up for the challenge!
I’m going to outline 5 specific reasons why you need a website even if you have a bangin’ Insta…
01 | A website builds trust and credibility
This is a big one, y’all.
Have you ever googled a business or met someone random out in the world and the only thing representing their business is a Facebook page with 35 likes?
That’s happened to me more times than I can count and I can tell you I’ve interacted with those businesses a grand total of zero times.
And while an engaged Instagram account is more impressive to me than a Facebook page, I’m most impressed when there’s a great website connected to the Insta profile.
A beautiful website tells me they’re legit because I know it costs time and money to build one. And if someone is willing to invest money into their business, then it must be something they believe in which means I can believe in it too.
It shows me their serious about what they have to offer… again going back to investing time and money. No one is going to make that commitment for a side hobby project. And if they’re taking it seriously, then I should as well.
Also, with the right content and a blog, I have a one-stop-shop to get to know the business owner and build my level of trust. I don’t know about you, but I tend to hand over my precious credit card info only to those I trust will give me what I want in return.
So it’s really simple, and I encourage you to think about your personal experiences...and maybe there’s a few people out there who have purchased tons of things strictly from Facebook or Instagram, but I would guess the vast majority of you feel the same way I do…
I always seek out a website first before social media, and the lack of a website really impacts my level of trust in a brand.
02 | Your website is all about you
This one might seem obvious...duh my website is all about me!
Here’s why that’s important…
On Instagram, you could have the best profile in the world but it’s rare that someone finds an account they love and then spends half an hour on that one profile.
They might look at the first few photos, choose to follow, then interact with that account when the almighty algorithm places it in their feed.
In reality, Instagram is a beautiful mess of tons of different people’s content and it’s unlikely anyone is going to spend more than 30 seconds with yours. It’s just the way the platform is designed.
I know I easily get distracted when I’m cruisin the ‘gram and I would venture to guess you do as well.
This isn’t a problem with your website…
If you design it well and incorporate good strategy, then people will hang around for more than 30 seconds. Hopefully long enough to read a few blogs posts and sign up for your email freebie!
And no matter where they are on your site, they’re only consuming content related to your business.
So once you make the magic on Instagram and lead your people to your website, you’ve already done the hard work since your website will dazzle their socks off and draw them in. Win!
03 | A website is better for SEO
Did you know that your amazing Instagram captions that serve up such valuable content for your readers doesn’t show up in Google results?
Yep, it doesn’t matter how incredible your content is...if you’re only posting it on social media, search engines don’t know it exists.
Which means you’re missing the opportunity to connect with so many people who are searching for solutions through Google and not IG.
Now I know IG is super popular and millions of people are on it, but Google still reigns supreme on the chosen method people use when they need to figure something out.
And do you know what does show up in Google search results...yep, a website!
By posting high-quality content to your website, usually in the form of a blog, Google can then show that to people if it’s relevant to their search terms.
And don’t think this means so much more work for you in creating content for a blog AND Insta...it’s called repurposing people!
Take those super helpful IG captions, expand on them a bit, and you’ve got yourself a blog post!
Or do it the other way and make the content for your blog, then repurpose it for IG captions.
So your IG should not be the primary way you share content with people. It should be a tool you use to point people to the long-form content on your website.
So bottom line...if you’re only sharing content on Instagram and not a website, you’re missing out on connecting with tons of potential clients. No bueno!
04 | A website collects and organizes all your important information
Due to the almighty algorithm and just the dynamic nature of the platform, there’s almost a 100% chance that all your followers aren’t seeing all your posts.
Which means they could be missing out on some v important info…
And unfortunately, there’s really nothing you can do about the algorithm...it is what it is and there’s just no way to control who sees your content and who doesn’t.
But with a website, all of your info is there for them to see in a neatly organized way. So if you get them to your website, they can easily find the info they need instead of searching your IG posts hoping to find the one where you talked about your coaching packages.
05 | Your website is your 24/7 marketing assistant
Now don’t get me wrong, I love Instagram. I don’t think there’s a better way for me to make those initial connections and develop relationships with my ideal client. Which is why I spend a lot of time on it.
But some days, I just don’t have it in me to show up. Heck, sometimes that feeling lasts a whole week or more.
And while I know my business isn’t going to burn to the ground if I’m not as present on Instagram for a week, I definitely see a drop in my overall engagement and activity on my profile.
And that’s the deal with social media...you have to be present for it to work. Posting consistently, showing up, and sharing valuable content on most days is necessary for you to continue seeing traction.
And that’s exactly why a website can be so liberating. When you design it once (assuming you used great strategy and design), it’s done...there’s no need to constantly update it besides your blog posts.
And think about this...since your website is live all the time, anyone anywhere in the world can access it, learn about you, and purchase from you without you having to do a thing.
I’ve made sales through my website while I’ve been asleep...how cool is that?!
Your website should be your most valuable marketing tool since it’s “working” 24/7/365 even if you’re not actively doing anything to it.
Instagram just doesn’t work the same way which is why a solid website is a great investment.
06 | You own your website
I bet you knew this was coming. You’ve heard it time and time again that your social media content isn’t yours and you don’t have complete control over it.
And it’s true. Good ‘ol Zuckerberg has the power to snatch your beautiful Insta feed with the snap of a finger if he chooses.
With Instagram (and social media in general), you have to play by someone else’s rules. And they can decide to change the rules or completely shut down the game anytime.
And yes, Squarespace could shut down anytime (it’s highly unlikely though--millions of sites are on it) but I can promise you, social media is much more volatile. Instagram is still in its heyday but how long will that last before the next platform takes over?
Remember Facebook business pages? Those were all the rage 5 years ago. And now…? See my point?
And think about this for a second...what would you do if Instagram shut down tomorrow?
I would bet that if you have a website where you consistently share content and work to build your email list, you probably wouldn’t be that worried.
But if Instagram was the only online home of your business...well I hate to say it but you’re kinda SOL 😬
So with your website, you have A LOT more control of your content and aren’t at the mercy of the algorithm or the big whigs at Facebook.
And I don’t know about you, but that’s a big deal for me.
Okay well that about sums it up!
And I hope you didn’t see this post as me dismissing Instagram and social media because that’s definitely not what I’m doing!
I wouldn’t have chosen Instagram as my primary marketing strategy if I thought it was a waste of time.
My goal is to challenge you to think about your digital presence a little differently and consider the option of using social media to funnel your people to your true online home, your website.
It really can make all the difference in your business...so try it out and see what happens!
And if I’ve convinced you that a website is probably a good idea but you’re so overwhelmed by all the things, check out my template shop where I have beautiful, step-by-step, strategically designed templates that take the overwhelm out of building a website.
Or, if you’re not sure if a template is the right option for you, let’s hop on a free, no pressure phone call so I can learn about your business and offer you my personal recommendation. I can’t wait to chat with you!