Squarespace SEO 101

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Okay, time for round 2 of our SEO training. Wahoo!!

If you haven’t read last week’s post all about SEO basics, I would encourage you to check it out before reading this post so you can get a birds-eye-view of what really matters when it comes to your SEO strategy.

But today, I’ll be walking you through the top 5 SEO settings you need to take care of in Squarespace so your site is primed and ready to go.

Thankfully, once you know your keywords (read the last post if you want to know an easy way to find them), all these steps should take no longer than an hour if you have less than a 10-page website = more time doing the work you love and not messing with your website 🙌🙌🙌

So here we go!

Site Title

Your site title should be the first thing you edit when tweaking your SEO settings inside Squarespace. It’s what pops up when someone searches your site in Google.


To be most effective, you want it to include the name of your business and your main keyword.

Here are a few examples of some great site titles to get you started brainstorming your own…

  • Jamie Smith | Pregnancy health coach

  • Om Yoga | Dallas yoga studio (if you’re a location-based business, you 100% need your city in your site title)

  • Hill Country Wellness | Wellness retreat center in southern California

You can edit your site title by going to Design > Logo and Title inside Squarespace.

SEO site description

Your SEO site description is what pops up just under the URL in a Google listing.

Again, you want it to have one or two main keywords while still sounding natural. Remember, don’t write for Google, write for humans. Google knows the difference and the Google gods will penalize you if they know you keyword stuffed.

Here are some made-up examples based on the site titles above..

  • Health coach for women on their pre and post pregnancy journey. Helping moms recreate their identity through motherhood.

  • Hatha yoga studio in north Dallas offering group classes, weekend workshops, and private instruction.

  • Wellness retreat center in Southern California offering group and private wellness retreats so you can step away and find your zen.

You can edit your site description by going to Marketing>SEO>SEO Site Description.

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Page titles and descriptions

So even though you have your main site title and description, each of your pages needs to have a title and description as well.

Again, write naturally so it makes sense for a human, but make sure to put at least one keyword or phrase that is more specific to that one page. One or two sentences is all you need here.

You can edit the page description by going to Page Settings>SEO>SEO title and description.

URL Slugs

A URL slug is the exact address of a page on your site. For example, in the website URL wellnesssiteshop.com/blog, “blog” is the URL slug and that URL will lead directly to the Wellness Site Shop blog page.

There’s actually a couple places you want to edit URL slugs in Squarespace. The first is for each individual page inside Page Settings under the Basic tab. Your URL slug should be between 2-5 words long and make sure to include a keyword. You don’t need to use filler words (the, it, a, and etc…) either...only the main words.

The second place you want to edit URL slugs is if you have a blog on your website. You want to edit the default format for blog post URL slugs.

Go to Settings>Blogging>Post URL Format

Take out whatever is in that box and just leave “%t”. This means that your default URL slug for all your blog posts will be the title of the blog post.

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And you should always go into the Blog Post settings for each post and tweak the URL to be only a few main words. You can edit the URL slug under the “Options” tab.

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Security certificate

This one is a biggie...making sure your site is secure. Now all new Squarespace websites come with a free SSL certificate (it’s what makes your website URL start with https:// instead of http://).

But it’s still a good idea to double check it’s turned on.

Go to Settings>Advanced>SSL and make sure it’s set to “Secured”.

Okay all done! Like I said, if you have a standard 6-10 page site, fixing all of these settings shouldn’t take you more than an hour or two, so it’s a great idea to just sit down and knock it out so your site can start showing up in search results!

Any other questions about SEO? Ask away! 👇👇👇


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